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This project involved developing a strategic case for Auckland Transport (AT), to assist in strengthening the Human Infrastructure of Cycling. The work included identifying approaches for supporting infrastructure delivery, and improving attitudes and perceptions of cycling; the overall goal being to increase the support and uptake of cycling in Auckland.
The Challenge
Auckland Transport’s customer growth team required support in presenting a strategic case for soft-wrap around and behaviour change measures - known as the Human Infrastructure of Cycling. These behaviour changes include aiming to improve the public's attitudes and perceptions of cycling, as well as improve the public's support and uptake of cycling in Auckland.
In addition to this, AT sought TUA's expertise in developing a guiding framework for how projects could co-deliver human infrastructure initiatives, within physical infrastructure projects.
The Solution
To achieve this, TUA collated research on local and international best practice; which included interviews with local subject matter experts. Using a combined systems analysis and behaviour change wheel analysis, TUA collated key barriers to cycling uptake and linked them with behaviour change techniques (delivered as human infrastructure initiatives). This work enabled TUA to validate a programme of initiatives, enabling behaviour change and/or a shift in the perceptions of cycling in Auckland.
The Journey
The strategy identified a series of ‘Golden Gears’. 'Golden Gears' are key workstreams for delivering the human infrastructure of cycling, validated by case studies and behaviour change analysis.
Impactful illustrations, critical research and facilitation of the development process, all helped to de-mystify and build confidence in the importance of the Human Infrastructure of Cycling programme for Auckland Transport.
