A multi-year advocacy programme to amplify community voice and vision for large-scale urban regeneration in Auckland, taking a multi-pronged approach with public events and targeted engagement to decision makers.
The Challenge
Following the development of the Uptown Community Vision, there was a need to share the vision in order to create buy-in from urban regeneration stakeholders in the district.
The Solution
In partnership with Uptown, TUA coordinated several events to share the upcoming change with the neighbourhood, including:
- Presentations on the future of urban housing in Aotearoa, including sustainable build-to-rent, collective living models, and urban Māori housing.
- A panel discussion from some of Auckland’s most forward-thinking built environment minds, about how urban regeneration can contribute to placemaking and a sense of identity.
- Face-to-face presentations to decision makers to share the Uptown community vision, which resulted in the place pillars being incorporated into organisations’ regeneration outcomes.
- A walking tour, highlighting historical sites and future potential for regeneration as part of the Urban Walking Festival.
- A multi-day, multi-event Futures Festival developed in partnership with University of Auckland, AUT and Unitec to showcase locations across Uptown, and how the precinct may look and feel in the future.
The Journey
This work involved an ongoing relationship with Uptown, for TUA to continue advocacy work to promote and adapt the community vision, ensuring it's visability with decision makers. The project included a multi-channel engagement plan, as well as targeted presentations / meetings with key government and community decision makers. TUA's mission involved promoting each of the Place Pillars developed in the community vision, and explaining their relation to how people will live and do business in Uptown in the future.
